The design work involved creating visuals that resonated with the experience of new parenthood, aiming to make parents feel welcomed into this new phase of life.
The project was recognized in the advertising industry, earning a Silver award at FIAP 2014 and being a finalist
at Sol de Iberoamérica.

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The campaign's success can be attributed to the collaborative efforts of the creative team, who combined compelling copywriting with engaging graphics to effectively communicate the magazine's message to its target audience.